Model Development of Home Industries to Increase Business Scale Using Analytic Hierarchy Process (AHP): A Case Study in Kendal Regency, Central Java, Indonesia

Women have a big role to increase family welfare with out reducing her main obligation as a housewife. Home industries (HI) is one of the most suitable activities for women, because production process can be done with household activities. The purpose of this paper is to choose the best strategy for developing business scale of home industries gender responsive. Method used is AHP (Analytical Hierarchy Process) and SAST (Strategic Asumption Surfacing and Testing). Results study showed there are five main barriers to develop home industries: technological process, capital, corporate governance, marketing, and legal aspect. There are three groups of home industries: beginner, developing and developed, which diferent characteristics. The best strategy to develop business scale of home industry is productivity and technology empowerment program.