Awareness and Challenges Faced by Farmers in Marketing Agricultural Produce through the e-National Agriculture Market (e-NAM)

Present study is based on awareness and constraints perceived by the farmers about application process of e-NAM (Electronic National Agriculture Market) in Sriganganagar district of Rajasthan. Total of 10 villages were selected for the selection of respondents from both mandis. A number of ten farmers were selected from each village and therefore, total of 100 farmers were selected from both mandis. To find out the most significant awareness and constraints which influence in adoption of e-NAM. The frequency, mean percent score, weighted mean score and Garret ranking were used to identify awareness and constraints. The majority of respondents exhibited a medium level of awareness about the e-NAM scheme. The result revealed that management of perishable produce especially storage in mandi is the foremost constraint in adoption of e-NAM from farmer side. The farmers known very well about e-NAM scheme but they know very little about the marketing system and other features of e-NAM.